May 18, 2014
Residents in Sampson County will have a chance to select a local charity that will receive $2,500 in free advertising to support their charitable efforts for 12 months through a program sponsored by Civitas Media LLC, parent company of The Sampson Independent.
The giveaway, being called MyOwn® Community Service Partner Campaign, is being held in conjunction with the new community website – MyOwnClinton.com – that was launched by the The Independent late last year.
“We’re proud to be part of the Sampson County community and this is one of the ways we want to show our gratitude,” said Michael Bush, chief executive officer of Civitas Media. “The $2,500 in free advertising will help a local charity deliver its message online or in print, however it chooses. The new website will bolster our already robust print and on-line products.”
The winning charity will also have the right to use the Civitas Media Community Partner logo during that same period.
Local residents will select the winning charity, said Sherry Matthews, editor and community relations manager of The Sampson Independent. That will happen in a two-fold process.
She explained that charitable organizations will have until June 20 to submit their nomination form, which can be found online at MyOwnClinton.com. At the conclusion of the nomination period, residents will vote for their favorite charities. The top five vote-getters will then advance to a second round of voting to determine the winners. Articles will be published in the newspaper announcing the top five nominees as well as the winner.
The first round of voting will take place on MyOwnClinton.com from June 29 through July 17. There will be one vote per person.
The new MyOwn® Community Websites allow readers, schools, community organizations, local governments and others to post their favorite photographs, such as vacation or sports photos; share upcoming events, such as Scout meetings and bake sales; and even write your own blog.
The Independent, along with Sampson Regional Medical Center and Sampson Community College, are sponsors of the MyOwnClinton site, which offers a town hall approach to social media, a place where community members can go to post anything from recipes to Sunday school lessons, video of winning baseball runs to prom photos.
“We want the MyOwnClinton site to become a place people go to share their stories,” Matthews said.
Amber Cava, vice president of marketing for Sampson Regional Medical Center, encouraged residents to take advantage of the site, and to participate in the nomination of local charities.
“MyOwnClinton.com is much like other social media sites and blogs, but it’s unique in that it is truly focused on our community. It’s somewhat reminiscent of the old fashion country stores or town depots where community members gathered to catch up on community news — but instead it’s online, and isn’t that where everyone gathers for information these days?”
MyOwnClinton.com introduces a great opportunity for individuals, businesses, sports teams, civic groups, non-profits, churches, among others to utilize the site and interact with community members, Cava said. “It’s a venue for sharing with the community and engaging with each other in a way entirely different from what other social media allow. We look forward to continuing our sponsorship withMyOwnClinton.com and we encourage community members to explore, post, and visit frequently. Sampson Regional Medical Center plans to contribute regularly with content geared toward health news and wellness activities. We’ll also be following our community online at MyOwnClinton.com and can’t wait to see what others have to share.”
Dr. Paul Hutchins, president of SCC, agrees.
“We are grateful to have the opportunity to partner with the Independent to offer this to the community, and for us to utilize as well as a way to highlight some of the progress being made at the college,” Hutchins said. “MyOwn is a unique way to make the community aware of all the good things going on around them. It’s a great way to get the word out.”
Both Cava and Hutchins encouraged people to begin nominating non-profits today.
“That’s another great component of the MyOwn site,” Hutchins said. “Non-profits cannot be successful without strong community partnerships and The MyOwn Service Partner is a great tool. For a non-profit to have advertising dollars like that can have a huge impact, opening up a greater window of opportunity for them to get the word out about their organization, programs, whatever they need the community to know.”
Any local charity in the Clinton area with an IRS charitable designation is eligible for the $2,500 of free advertising.