SCC to host small business seminar Nov. 12

Most business owners and prospective business owners know that networking is essential to the success of any business. And yet, many fail to invest the time and energy to do it for a variety of reasons. It may be because they are simply introverted, or stressed out, or just do not know how to do it, according to Emily Ballance, professional speaker and entrepreneur who has owned and marketed two businesses for over twenty years.

Ballance will speak on how to “Market Your Business by Networking in Your Local Community” Thursday, Nov. 12, 6-8:30 p.m., in the Small Business Conference Room in the North Building at Sampson Community College. It is sponsored by the SCC Small Business Center (SBC), is free and open to the public. For questions or to register, contact Amanda Bradshaw at or call 910-592-8081, extension 2032.

“Because there’s such an emphasis on social networking these days, people sometimes forget the importance of face-to-face networking,” Ballance said, “But if you want to get business in your local community, you must invest time in both. And fortunately, face-to-face networking is low-cost and can be very effective, if you know the right way to approach it.

“In this seminar, I’ll be offering tips on how to build relationships and make connections within your local community. I will discuss highly effective face-to-face networking techniques.”

“Bring your business cards if you have some,” Ballance said. “But don’t worry if you are just getting started or don’t have any. This is a fun, informative, and interactive presentation. It’s a great chance to meet people and…yes…practice networking! But without pressure.”

Ballance is a Certified Speaking Professional, which is the highest earned designation awarded by the National Speakers Association. Women who have earned this designation make up less than 8 percent of the organization.

Ballance speaks on business related topics for Small Business Centers throughout the North Carolina Community College System. She also travels across the country presenting keynotes on humor and stress management and workshops on generations in the workplace, as well as other topics, which you can see at

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