A unique opportunity is coming to Sampson County, offering local businesses a chance to tap into a market that has not been fully explored.
The 2014 seminar event called “The Latino Market: Outstanding Opportunity” will be held Thursday, June 12, beginning at 5 p.m. at Sampson Community College in room O-140. The event is going to allow Anglo businesses the chance to share their testimonials about how marketing to the Latino community has impacted their businesses and provide insight into what they are doing to tap into that market.
Janna Bass, executive director of the Clinton-Sampson Chamber of Commerce, and Cliff Ireland, director of Sampson Community College’s Small Business Center, have paired up to create this chance to encourage business growth.
“The Latino business owners will explain how to bridge cultural gaps and give ideas on how to reach the Latino market,” said Bass in an interview Tuesday.
“It has been a process,” said Ireland in a telephone interview. “The Small Business Center does a lot of programs, and the challenge to do the seminars has been finding someone bilingual.”
“We started on that, (the seminars) and it has been a success so great that it has evolved,” he explained.
“Our goal is that each business owner will have three to five takeaways on what they can do…,” said Bass. The panel seminar event will open with hors d’oeuvres and J.W. Simmons will moderate.
“We have three business owners who will be talking about reaching out to the Latino market and increasing customer base,” explained Bass. “There will also be three Latino business owners that will explain cultural differences.”
“It’s about trying to bridge the two communities,” Ireland added. He said that he wants people to learn how it will impact them and how to target that impact.
“This will give businesses the chance to expand on current efforts,” said Bass, “plus business owners will learn what to expect in the Latino market.”
“This is the first one like it in our area,” said Bass of the upcoming event. “We hope business owners will take advantage of it. The Latino community is such a buying power.”
“This will be an open opportunity for both,” Ireland added.
“After the panel event, there will be time to mingle and talk and network a little bit,” added Bass.
Topics covered will range from business marketing, community impact, desired benefits, building relationships and cultural differences.
Statistics will also be shared about the Latino community and their impact on Sampson County.
Business owners that will be on the panel include Gary Wayne Hall with Sessom’s Jewelry, Dwight Horne with Clinton Appliance and Furniture, Jim Johnston with BB&T, Enrique Coello of Progress Media WZKB, Eleigio Pena of Compare Foods Supermarket, and Matty Lazo of Lazo-Chadderton, LLC.
Bass said interested attendees can pre-register for the event and they will be entered into a drawing for tickets to the Sampson County Corn Festival in July with potential advertising opportunities for their business. To pre-register call the Chamber office at 592-6177 or email firstname.lastname@example.org
Emily M. Hobbs can be reached at 910-592-8137 ext. 122. Follow us on Twitter: @SampsonInd