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Last updated: June 18. 2014 11:34AM - 94 Views
By Janna Bass Contributing columnist



Courtesy photoModerator J.W. Simmons, far right, introduces members of the Latino Market seminar panel during the June 12th 'The Latino Market: Outstanding Opportunity' event .
Courtesy photoModerator J.W. Simmons, far right, introduces members of the Latino Market seminar panel during the June 12th 'The Latino Market: Outstanding Opportunity' event .
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Last Thursday, June 12, in partnership with the Small Business Center at Sampson Community College, Progress Media Company and the Clinton-Sampson Chamber of Commerce, we hosted an event targeting the topic of growing your customer market by marketing to the Latino community.


What a wonderful event it was! Held at Sampson Community College, there were over 40 in attendance. Moderated by J.W. Simmons, host of “We Should Know,” the event, “The Latino Market: Outstanding Opportunity,” featured a panel of business owners who currently market to the Latino Community. As Dwight Horne, owner of Clinton Appliance & Furniture and one of the panel members stated, “… 20 percent of his customer base is from the Latino community and he recognizes the importance of having a bi-lingual staff member and continuing to build trust and relationships with the Latino community.”


Enrique Coello, owner of Progress Media Company, stated, “I believe that this group of entrepreneurs and local business owners got the point of this first seminar: The importance of the Latinos for our local economy. We are letting millions of dollars leak away from our county by failing to market appropriately products and services that can be provided locally for Latino families, money that can be used to create new job positions”.


Cliff Ireland, director of the Small Business Center, stated, “I have received rave reviews from this panel event and believe this is only the beginning of more on this topic. I look forward to the continued partnership and additional seminars to help local businesses understand how to market their product or services to the growing market of Latinos with an estimated buying power of 1.7 billion dollars.”


Thank you to each of the panel members, J.W. Simmons for moderating the event and to each of the attendees for taking the time to attend this event. I also look forward to the continued partnerships in order to offer more educational opportunities on how to grow your customer base.


For more information about the Clinton-Sampson Chamber of Commerce, please call 910-592-6177 or e-mail info@clintonsampsonchamber.org. Check us out online at www.clintonsampsonchamber.org or like us on Facebook to stay up to date on all the latest Chamber news.


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