Star Membership Corporation received national recognition for its marketing efforts during the National Telecommunications Cooperative Association (NTCA) PR and Marketing conference in Seattle, Washington, May 5.
NTCA, a national trade association based in Washington, D.C., which represents the interests of rural, independent telephone companies and cooperatives, honors the year’s best work in rural independent telco marketing and public relations through its annual TeleChoice Awards program. The TeleChoice Awards recognize excellence in NTCA member company marketing projects and initiatives. The competition is open to all 700-plus member companies of NTCA. The entries were independently judged by an executive ad agency.
At the 2014 NTCA PR and Marketing Conference, Star received first place in the category for In-House production among companies with access lines of 10,000 or more in the complete Marketing Campaign category. Star produced a series of three television commercials supporting its High-Speed Internet service. Star featured two local kids, brother and sister Ty and Kate Randleman, ages 13 and 9, to star in the ads.
The television commercials aired on StarVision Cable, Star TV, as well as on television networks all over North Carolina, Tennessee, and South Carolina. Other telephone corporations across the nation, as far away as South Dakota, Texas, and Oklahoma, are in talks involving the kids starring in their ads. The ads are viewable on Star’s website www.stmc.net, and are also featured on NTCA’s website: www.ntca.org.
Star is a member-owned cooperative, providing a variety of telecommunications services to its members in Sampson, Bladen, Cumberland, Duplin, and Columbus counties in North Carolina. Along with its current focus of building a High-Speed Internet network and Fiber-to-the-Home initiatives, Star is committed to enhancing the quality of life across the region through various charitable, educational and economic development programs.